Floraly
Privacy Policy
Last updated: June 19, 2026
Floraly (“we”, “the app”) helps you identify plants, save your garden, and get care guidance. This policy explains what we collect, how we use it, and the choices you have.
No account, no personal profile
Floraly does not require you to create an account or provide your name or email. On first launch, we create an anonymous identifier so your saved plants can stay tied to your device. You may optionally create an account with email, Apple, or Google to sync your garden across devices.
What we collect
- Plant photos you scan. When you scan or choose a photo, it is sent securely to our servers so the plant can be identified.
- Garden data. This includes saved plants, generated care profiles, plant names, health notes, watering history, and related care details.
- Account information. If you sign in, we collect the email address connected to your account, including any private relay address provided by Apple.
- Support messages. If you contact us, we collect the information you choose to include, such as your message, email address, device model, app version, or screenshots.
We do not collect contacts, location, advertising identifiers, or browsing history.
How we use your information
- To identify plants and generate care profiles.
- To save your garden, watering logs, and app settings.
- To sync your garden across devices if you choose to sign in.
- To respond to support requests and fix issues.
- To protect, maintain, and improve Floraly.
How your photo is processed
To identify a plant, your photo is sent from the app to our servers and processed by an AI provider. The result is returned as text and used to create the plant’s care profile. Plant identification and care guidance may be inaccurate, so you should verify important results before relying on them.
Where your data is stored
Saved plants and photos are stored using secure cloud services and may also be cached on your device so the app works between sessions. Access is restricted so your records are only associated with your account or anonymous profile.
Service providers
- AI processing providers — plant identification from your photo.
- Cloud infrastructure providers — hosting, database, and photo storage.
- Apple / Google — only if you choose to sign in with them.
We use service providers only to operate Floraly. We do not sell your data, share it with advertisers, or use it for cross-app ad tracking.
Your choices
You can use Floraly as a guest, sign in to sync across devices, or delete saved plants individually. Open Settings → Delete My Data in the app to remove saved plants and photos from your device and our active systems and reset your profile. Some copies may remain briefly in backups or logs where required for security, reliability, or legal reasons.
Retention
We keep your saved garden data for as long as needed to provide the app, unless you delete it. Support messages are kept only as long as reasonably needed to respond, troubleshoot, and keep records of the request.
Security
We use reasonable technical and organizational measures to protect your information. No online service can guarantee perfect security, but we design Floraly to limit access to the information needed to operate the app.
Children
Floraly is rated for general audiences and is not directed at children under 13, and we do not knowingly collect personal information from them.
Care guidance disclaimer
Plant identifications and care tips are AI-generated and may be inaccurate. Some plants are toxic to children or pets, and some care recommendations may not fit your exact environment. Floraly is for general guidance only and is not professional horticultural, medical, or veterinary advice.
Contact
Questions about this policy: support@floraly.co.